"Green Valley" Sustainability

"Sustainability is the ultimate science. I don't think of it as a movement, technology, trend, or fad. Sustainability is the science of living well in a robust economy without negatively impacting future generations."
Steve Rust, President/CEO, Green Valley Development

Northwest Arkansas - The Center of GREEN VALLEY

Northwest Arkansas Community College - Center of Excellence for Green Job Training

June, 2010 The NWACC Center of Excellence was dedicated during a ribbon cutting ceremony at their location off Joyce Blvd. in Fayetteville. The center will initially focus on five courses, with an emphasis on energy efficiency training for contractors, building inspectors, and HVAC technicians. Officials plan to expand the offerings to include other areas of training in the future. Enrollment has already started and classes begin in July.

Most courses offered at the facility will take between five and 10 eight-hour classes to complete, and will cost between $300-$1300. Rick Mayes, Director of Building Sciences for NWACC said that there is a lot of financial aid available for those interested in taking part in the training. "There are some incentives built into our grant. There are stipends and scholarships that will certainly either help offset that cost or cover the cost," Mayes said. "Ultimately, we're all the ones that are going to benefit when your HVAC contractor can offer ratings and auditing and those type of things in your home."

Mayes also said that there are currently several tax incentives and rebates - available through President Obama's economic stimulus package - for those who want to make their homes more energy efficient.

NWACC President Dr. Becky Paneitz said that the three fastest growing sectors nationally are green jobs, health care, and technology, and that it's very important for Northwest Arkansas to have individuals trained in these areas of study. "We intend for our center to be on the forefront of energy efficiency training and sustanability, and to continue to provide a well educated workforce for the future of Arkansas and the country," Paneitz said.

The parallel vision of businesses offering technological jobs while caring for the environment make the Green Valley's venture into international business recruiting right for here and now. The idea, Rust said, is to connect this area's "Green Valley" to technologically proven, environmentally friendly Swedish companies that could benefit from the much larger market a central location in the United States would offer. Green Valley describes the local effort to identify Northwest Arkansas as a center of the sustainability or "green "movement in the way Silicone Valley in California brings to mind high-tech activities.

Dan Sanker, President of CaseStack
Dan Sanker, President of CaseStack

CaseStack's entry into the Northwest Arkansas economy is being herald by many as a milestone for Green Valley's push to become a "green Silicon Valley". "Now that sustainability has a 'spokesman', Steve Rust, President/CEO of Green Valley Development, said he hopes to use CaseStack's momentum to recruit additional sustainable companies and further develop Green Valley's dream of becoming the nation's green Silicon Valley."


UNIVERSITY OF ARKANSAS - FAYETTEVILLE

Solar Splash, held in Green Valley, is the world's only international, intercollegiate solar electric boat design and race competition. Teams from 18 schools, including one from Canada and another from Turkey, attend. Each team is responsible for designing its own boat and power system. Boats are scored on how they look, how well they are built and how well they operate, in addition to their performance on the lake. In 2009 University of Arkansas teams A and B finished 4th and 7th respectively.